Value Driven Product Planning and Systems Engineering

Value Driven Product Planning and Systems Engineering

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Engineers and scientists often need to sell an innovative idea for a new product to top management. Those who occupy product planning positions also need to be constantly scanning ideas for improving value. The engineer as product planner must learn to think like its major competitor using customer value as a guide. This book provides essential support for engineers and scientists who are required to make realistic business cases for new product concepts.This book provides essential support for engineers and scientists who are required to make realistic business cases for new product concepts.


Title:Value Driven Product Planning and Systems Engineering
Author: Harry E. Cook, Luke A. Wissmann
Publisher:Springer Science & Business Media - 2007-08-28
ISBN-13:

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