The Lawyer's Guide to Marketing Your Practice

The Lawyer's Guide to Marketing Your Practice

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A well-developed, successfully executed marketing plan will attract new clients, increase referrals, and strengthen client loyalty. This resource will help you master the creative marketing solutions you need.Buyera#39;s Remorse Anticipating the buyera#39;s emotions immediately after the sale is as important as understanding the ... liking your new Jeep Grand Cherokee. ... Why is all this detail about buying patterns important to the law firm marketer?

Title:The Lawyer's Guide to Marketing Your Practice
Author: James A. Durham, Deborah McMurray
Publisher:American Bar Association - 2004-01-01

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