The Global Corporate Brand Book
This book explores the connections between corporate brands, reputation, perceptions and image and shows how reputation can be enhanced and brand equity strengthened over the long termThis book explores the connections between corporate brands, reputation, perceptions and image and shows how reputation can be enhanced and brand equity strengthened over the long term
| Title | : | The Global Corporate Brand Book |
| Author | : | Michael Morley |
| Publisher | : | Palgrave Macmillan - 2009-05-14 |
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