How effective are rewards programs in promoting payment card usage? : Empirical evidence

How effective are rewards programs in promoting payment card usage? : Empirical evidence

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Card issuers have incurred substantial costs to launch incentive programs to stimulate payments with debit and credit cards, presumably assuming that these rewards would significantly increase the use of these cards based on standardanbsp;...


Title:How effective are rewards programs in promoting payment card usage? : Empirical evidence
Author: José M. Liñares-Zegarra
Publisher:Fundacion BBVA - 2009
ISBN-13:

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