Global Business Management

Global Business Management

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This book interweaves the concepts of the guidance on globalization, international management, and the intricacies of international business that many books on the market treat independently. It clarifies and explains culture, cultural misunderstandings, and cross-cultural interactions. Adekola and Sergi's text is unique in that it offers both the management perspective and the cultural perspective. It is for managers seeking to thrive in the global economy. This book focuses on managing global organizations, providing a basis for understanding the influence of culture on international management, and the key roles that international managers play. It clearly shows how to develop the cross-cultural expertise essential to succeed in a world of rapid and profound economic, political and cultural changes.Many organizations strive to have good service but do not have a process of achieving it. ... will need to incorporate the elements of cultural differences to all the aforementioned since what is considered good customer service in one country ... Euro Disney included the park, six hotels, and an entertainment and retail center.


Title:Global Business Management
Author: Professor Abel Adekola, Professor Bruno S Sergi
Publisher:Ashgate Publishing, Ltd. - 2012-10-01
ISBN-13:

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